1. 研究目的与意义
With the development of economic globalization, export and import tradeis booming. The clothing market becomes more popular and various brands meetthe needs of different consumers. Only a good brand can help seize theopportunities to lead the market. Since large number of foreign clothing brandshave flooded into the Chinese market, Chinese clothing brands should also seizethe chance to go international. In order to expand the market and attractconsumption, the brand translation plays an increasingly more important role incross-cultural communication and trade. Therefore, brand translation is wellworth great attention. This paper will make a detailed analysis of thetranslation examples of Chinese and western clothing brands, trying tosummarize the translation principles and strategies followed by clothingbrands, in the hope of giving some enlightenment to the translation of Chineseclothing brands.
2. 研究内容和预期目标
Acknowledgement
Abstract (Chinese)
Abstract(English)
3. 国内外研究现状
Introduction
According to the definition of brand in LongmanDictionary of Contemporary English (2004), brand is defined as “ a name givenby a producer to a particular product, by which it may be recognized from amongproducts made by other producers.' It can be said that brand name is animportant part of the advertisement of a commodity. It is the symbol of thequality, characteristic and specification of the commodity. (Fade Wang, 2012). Withthe need for cross-country trade, brand translation began to attract scholarsat home and abroad to research.
Body
4. 计划与进度安排
November 10,2022 - complete the topic selection work
November 30, 2022- complete the opening work
March 17, 2022 -complete the first draft and mid-term inspection work
5. 参考文献
Collins, C. (1977). Europeans Journalof Marketing. A Name to Conjure with: a Discussion of the Naming of new Brands.(5): 340-363.
Fade Wang, (2012). Theory and Practice in Language Studies:An approach to the translation of brand names. (9)2:1945-1949.
Keller, K. L. (1998). StrategicBrand Management. Prentice Hall
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