Domestication and Foreignization in Advertisement Translation开题报告

 2022-07-29 11:22:17

1. 研究目的与意义

Advertisement is so common in our daily life that we almost can see it everywhere, thus, the translation of advertisement is also of importance as the process of globalization and economic integration. There are a large number of advertisements which need to be translated into other languages so that people can get the image and the advantages of brands and products. It is related to much profit and even the law. Hence, translation of advertisements should be taken into serious consideration. Domestication and foreignization are the two basic and important methods of translation.

2. 研究内容和预期目标

My paper will first give brief definitions and introductions of advertisement, advertisement translation, domestication and foreignization respectively. Then it will analyze the importance of advertisement and advertisement translation. The differences between domestication and foreignization and the applications of these two translation strategies will be discussed in the final part of the paper.

3. 国内外研究现状

Many papers and researches have been made on advertisement translation or domestication and foreignization translation strategies by domestic or overseas scholars. Nevertheless, due to the developing economics, a growing number of advertisements have been produced every day.It is self-evident that the development of advertisement can#8217;t keep up with the development of economics. As a result, some advertisement translation are not satisfactory. Hence the author of this paper tries to make a research on this topic.

4. 计划与进度安排

Ⅰ.Introduction

1.Background

2.Objectives and Significance of the Research

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5. 参考文献

[1]Alvarez. Roman, M .Carmen-Afica Vidal(eds.). Translation, Power, Subversion Clevedon: Multilingual Matter, 1996:1.

[2]Ding Zhangang. Domestication and Foreignization:A Unity of Opposites in Cultural Translation[A]. 东北亚语言学文学和教学国际论坛委员会.Proceedings of the 2015 Northeast Asia International Symposium on Linguistics, Literature and Teaching[C].东北亚语言学文学和教学国际论坛委员会:,2015:7.

[3]Ellis. Jack C.A history of Film.[M].New Jersey: Prentice Hall, 1990:2.

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